7. MARKET AREAS

In the Downtown survey each firm was asked to give the percentage of the goods or services sold within Metropolitan Winnipeg, the rest of Manitoba, Saskatchewan, Alberta, Northwestern Ontario, the rest of Canada, and/or abroad.

For the goods and services sold within the Metropolitan Winnipeg area 841 firms out of a possible 1596 firms replied. A total of 41% of the firms or 344 indicated that they sold 100% of their goods and services in Metropolitan Winnipeg. Projected on a straight proportional basis suggests that 652 firms out of the 1596 sell 100% of their goods and services in the Metropolitan Area. Over 73% of the firms reporting sold between 70% and 100% of their goods and services in the Metropolitan Area.

The firms reporting goods and services sold in Manitoba (excluding Metropolitan Winnipeg) totalled 472. Just over 81% or 382 of the 472 firms reporting sold up to 30% of their goods and services in Manitoba. Thus, a small proportion of the firms replying supply goods and services outside Metropolitan Winnipeg, in Manitoba.

A total of 243 firms indicated that they sold goods and services in Saskatchewan, Alberta and North-western Ontario. Of these 243 firms, 185 sold up to 30% of their goods and services in the above mentioned areas.

Approximately 125 firms returned information on their sales of goods and services to the rest of Canada. The proportion of firms with sales between 30% and 100% to the rest of Canada is extremely small, only 18% or 23 of the reporting firms.

The number of firms reporting sales abroad totalled 32 which is an insignificant proportion of the total number of firms. Also, only a small percentage (25%) of these 32 firms had sales abroad of over 20%.

The preceding information reveals that the study area has commercial establishments which are primarily concerned with filling the needs of the local community -- Metropolitan Winnipeg. This means that the majority of the economic activity carried out in the study area should be classed as service activities rather than basic economic activities (activities in the urban community which export goods and services to points outside the community).

The [XMLmind] of the market outside Metropolitan Winnipeg decreases with the distance of the market from the study area. This is suggested by the fact that there are more firms indicating sales activity in Manitoba than in Saskatchewan, Alberta and North-western Ontario than in the rest of Canada; and there are more firms indicating sales activity in Canada than abroad.