2. THE NEED FOR DOWNTOWN RESIDENTS

Careful reflection on the problem can lead to only one conclusion, namely, that if the Downtown is to be revitalized and brought to its appropriate place in the life of the Metropolitan community, it can only be accomplished through the introduction of large numbers of people into the central area; and this can only be accomplished, in Winnipeg's circumstances, through the introduction, not of a new labor force, or new shoppers, but of new residents. What is required is a very large increase in Downtown's resident population; which means that some way must be found to stimulate the development of high-density apartment blocks in the Downtown.

A large resident population would stimulate other types of investment and development in the central area. For example, if there were a large resident population, they would constitute a large local market which would undoubtedly stimulate increased activity in Downtown retailing and personal services. Entertainment and recreation activities would also be stimulated. It is likely that other types of investment in the services industries would also flow as a consequence of these stimuli. The ultimate result could only be one of a greatly altered and revitalized Downtown.

At this point it is perhaps relevant to ask, “Is there a sufficient potential market for apartments in the Metropolitan area to ensure the necessary scale of development in the Downtown to produce the kind of rejuvenation which we are seeking?”